Advertiser overview
Buy survey and research leads from SurveyQueen
SurveyQueen is an independent review and comparison publisher for paid survey panels, product testing and focus groups. Visitors read our reviews, answer a short qualifying questionnaire, and choose the programs they want to join. This page covers what you can buy, what it costs and how quality is measured. Print it to PDF if you need it as a rate card. Published by NetFusion Media, Inc. — questions: hello@surveyqueen.com.
Available placements
All placements sit on the path after our reviews and qualifying questions — the visitor has self-selected before your offer is shown. Sponsored placements are always labelled as advertising.
| Placement | Where it shows | Notes |
|---|---|---|
| Results page — featured | Top of the matched-offers list, labelled as a sponsored placement. | Highest intent: the visitor has just finished the qualifying questions and is choosing what to join. |
| Results page — category slot | Inside a category section (paid surveys, product testing, focus groups). | Shown only when the visitor's answers match the category, so irrelevant clicks are filtered out before they cost you. |
| Offer path — sequential screen | Full-screen offer step inside the qualifying flow. | One offer per screen, verified facts only, distraction-free. Strong for opt-in style offers. |
| Email drip — 7-day sequence | Placements inside the follow-up emails sent to opted-in leads. | Reaches non-converters over the week after signup. Click-priced or CPL depending on the offer. |
| Exit intent — content pages | A single modal on editorial pages when a reader leaves. | Never on the funnel. Capped frequency; best for broad-appeal panel recruitment. |
Placement mix, order and frequency are managed from our side and can be tailored per offer — for example excluding an offer from the email drip, or pinning it to a single category.
Economics
| Item | How it works |
|---|---|
| Pricing model | Cost per lead (CPL). Flat rate or bucketed by lead quality — higher grades pay more, marginal grades pay less or nothing, per your insertion order. |
| What a lead is | A real person, US, 18+, who completed the signup with consent, passed the fraud filter, is not a duplicate or suppressed address, and was accepted on the pre-ping where one is configured. |
| Pre-ping | We can ping your endpoint before accepting a lead, with the fields you need (email, ZIP, age band). No buyer accept, no billable lead — you never pay for a lead you rejected. |
| Targeting | US only today. UK, Canada and Australia inventory is building on the country pages — ask for early access. |
| Caps and pacing | Daily caps per offer with hard stop at cap, day-parting available. New offers start at a test cap and scale once quality holds. |
| Terms | Rates, scrub rights and payment terms are set in the insertion order. Net terms available after the first clean billing cycle. |
Our traffic is sourced from content and email, not incentivised clicks, so conversion intent is higher than incent inventory and scrub rates are lower. Rates are quoted per offer against the lead definition above — tell us your target CPL and we will tell you honestly whether this inventory can hit it.
Quality and the metrics you get
| Metric | What you get |
|---|---|
| Fraud filtering | Every lead is scored server-side: bot signals, honeypot, completion speed, velocity per IP and device, disposable domains, GIVT/SIVT grading. Failures are rejected outright and never billed. |
| Duplicate and suppression checks | Emails are deduped against your duplicate window and the global suppression list (unsubscribes and previously sold addresses) before acceptance. |
| Quality grades | Accepted leads carry a grade and a risk score, returned on the postback. Bucketed pricing pays against those grades, so you can see exactly what you bought. |
| Sub-ID reporting | Every lead carries aid and s1–s3. Reports cut by sub-ID show accept rate, reject reason and grade mix, so you can see which placements and sources perform. |
| Reject transparency | Every rejection carries a machine-readable reason (duplicate, suppressed, geo_age, ping_reject, fraud_block, warn_givt/warn_sivt, invalid) — no unexplained scrubs. |
| Alerts | Automated monitors flag sudden changes in accept rate, fraud mix or volume on your offer, so problems surface in hours, not at month-end reconciliation. |
Delivery specs
| Item | Spec |
|---|---|
| Lead delivery | Real-time server postback per billable lead, or batched CSV/statement if you prefer. |
| Postback tokens | {lead_id} {aid} {s1} {s2} {s3} {email} {zip} {country} {payout} {bucket} {quality} {risk} {verdict} {ts} |
| Pre-ping | GET or POST to your endpoint with the lead fields; accept/reject response honoured before billing. |
| Suppression | Upload your suppression list; it is applied before acceptance and honoured on the email drip. |
| Reconciliation | Statements with per-lead detail; exportable CSV. Scrub disputes accepted for 14 days from lead date. |
Example postback we fire to your platform:
https://your-platform.com/lead?email={email}&zip={zip}&sub1={s1}&payout={payout}&grade={bucket}&status={verdict}Leads are delivered from https://join.www.surveyqueen.com. Every value is URL-encoded and fires server-to-server, so ad blockers and browser privacy features do not affect delivery.
Getting started
- Email hello@surveyqueen.com with your offer, target CPL, daily volume and the fields you need on a lead.
- We agree the lead definition, pricing (flat or bucketed), caps and scrub terms in a short insertion order.
- You give us a postback URL and, optionally, a pre-ping endpoint and suppression list.
- We launch at a test cap, grade the first days of leads together, then scale once accept rate holds.
Pricing is quoted per placement once we know the offer, the geography and the volume you want. Ask us for a quote and we will send the rate, the cap and the KPI we hold the placement to.
Running a network? We work through Everflow and similar platforms — the tracking-link and postback conventions are the same as on our publisher documentation, just mirrored.